Whoever came up with the old saying “searching for a job is a full-time job” wasn’t kidding around.
For most job seekers, finding employment means submitting
applications until your fingers ache from typing and your brain hurts
from churning out search terms. It means job fairs, countless
applications disappearing into cyberspace, and listening to hours of unsolicited advice from friends and family, many of whom probably tell you that you need to be more aggressive in your networking.
The old saying “finding a job is a full-time job” isn’t without merit. Finding meaningful employment is a lot of work. In the interest of getting what you want and deserve, take the time to identify the people you want to know, and commit to nurturing your relationship for the long-term. Use the informational interview to establish yourself as a serious networker and reassure people that you aren’t going to disappear once you get what you want by being a helpful person to them, too.
But does that mean you’re supposed to come right out and ask anyone
and everyone you meet to hire you? Absolutely not. Networking at its
core is about building mutually beneficial relationships with companies
and individuals that can help you reach your career goals. So most of
your efforts should be spent laying the groundwork for these
relationships—or, more specifically, going on informational interviews with people who are already doing what you want to be doing.
All too often, people dismiss the value of the informational
interview because they feel it’s a waste of time. After all, who has
time to chase jobs that don’t exist when there are posted jobs that need
to be applied for?
The truth is, 80% of jobs don’t get posted—they’re filled via word of
mouth—so expanding the people in your network can drastically increase
the number of opportunities that come across your radar. Even if there’s
not a job on the line now, the informational interview empowers you to
establish yourself as a candidate and a savvy networker who understands
the importance of meaningful professional connections. When a job
becomes available, the people you’ve talked to won’t post it
publically—they’ll email you.
Here are the steps you can take to secure that informational
interview that enables you to score job opportunities—without even
having to ask about them.
Reach High Up
Your first step is identifying who to talk to. You can use tools such
as LinkedIn’s advanced search to identify exactly who is in a hiring
role, ideally who could be your potential boss. Employees at your level
may perceive you as a threat to their promotions, so direct your
networking efforts to land informational interviews with people who have
jobs in their pockets for you, or people who know people who can hire
you. For example, if you are looking for an entry-level position, you
should be contacting managers; if you’re aiming for a mid-level
position, think senior managers and directors. (In most cases, employees
above the vice president level are too high up and probably won’t
respond.)
You should also look for meetings with people who can give you
unbiased career-specific advice, even if they aren’t in a position to
hire you or help you meet your immediate goals. This could mean meeting
with someone who has had a long career in your field of interest but has
since moved on to a new position or even retired, or a person who
doesn’t work in the field at all but is well connected to industry
insiders. Mentors are key.
Reach Out
Email serves as a great channel for this, unless you can find someone
in your network who can broker an introduction. Don’t worry about the
fact that the people you’re emailing won’t recognize your name—just be
sure to let them know you’re interested in learning more about them as
people—their careers, their growth, their insights. Good networking is
not about using them as a resume mill!
Know Your Elevator Pitch
As soon as your emails and networking efforts land you that coveted
meeting, it’s time to start polishing your elevator pitch. After all,
your new contact is bound to ask you about yourself, and your response
is the easiest way to quickly get across who you are and why you’re
worth staying in touch with.
The “tell me about yourself” prompt also provides a unique
opportunity to ease any doubts that may be looming in the mind of the
person with whom you’re meeting. For example, if your resume says you’ve
been working for an accounting firm but you’re meeting with a PR
executive, use your pitch to explain why you want to make the
transition.
Ask Passive Questions
Before the meeting, you’ll want to give some thought to what you want
to get out of it, as well as what you have to give, so that you can
walk out with more than just a laundry list of the person’s reflections
and opinions. Devise some strategic questions that can help you get the
insights and offers you want (and make it clear that the person will
benefit from helping you).
For example, if you are meeting with someone who has close ties to a
company where you’re dying to get a job, try asking: “Do you have any
advice for how I can stand out as a candidate?” If you’re lucky, your
contact will see this question as an invitation to offer to pass your
resume along to HR.
Another great question to follow up with is, “Do you have any
suggestions on other companies I should be looking into?” Again, your
contact may offer to connect you with friends who work in your industry
of interest. Asking for recommendations about other possibilities often
opens the door to introductions—all without asking for them.
Don’t Forget Your Goal
Finally, go into the meeting with a clear idea on how others can
support you, whether that means keeping an eye out for open positions or
making connections to other companies. Done right, this isn’t pushy—by
letting people know your goals, you’re allowing them the space to decide
if they want to step up to the plate.
The old saying “finding a job is a full-time job” isn’t without merit. Finding meaningful employment is a lot of work. In the interest of getting what you want and deserve, take the time to identify the people you want to know, and commit to nurturing your relationship for the long-term. Use the informational interview to establish yourself as a serious networker and reassure people that you aren’t going to disappear once you get what you want by being a helpful person to them, too.
But the informational interview isn’t just for people who need a job.
Great networkers understand that making powerful connections is a way
of life, not just an activity reserved for times of desperation. In
fact, the very worst time to schedule them is when your career is in
distress. So, start now. The relationships you build in these meetings
will form the foundation of your professional network and ensure that
you land the jobs you truly want—without ever having to ask.
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