You’ve updated your resume, perfected your LinkedIn profile, and honed in on your target positions. And now, you’re ready to reach out to your network.
Which,
let’s be honest, can be sort of daunting. Who do you reach out to?
Where do you start? And, um, isn’t it sort of awkward asking people for
help?
Here’s the thing: People are actually always willing to help
out. But you can make their job easier—and get better results—if you
give specifics about what you’re asking for. And that’s the step that
most people miss: asking the right people for the right things, in the
right way.
So to make sure you get the most bang for your job
search buck, we’ve put together a five-step plan—sample emails
included—for enlisting the help of your network as you're looking for a
job.
Step #1: Draft Your Talking Points
At this point, you’ve (hopefully) updated your resume,
but people will find it much easier and quicker to look at a short,
bulleted list of where you’ve been and where you want to go (especially
if they’re not totally familiar with your field). This should take no
more than 10 minutes to pull together, but it will reap serious rewards.
In it, you should include:
1.
A list of your last three position titles, companies you’ve worked for,
and responsibilities. Think your resume, but condensed into three
bullets.
2. Your ideal job title and function, as well as other job titles and functions you’d consider.
3. A list of 4-5 companies you’d love to work for, plus their locations.
Example
Work Experience
Account Executive, Roland PR: Served as main point of contact for tech clients including Microsoft
Account Coordinator, GAS Worldwide: Assisted on high-profile consumer products campaigns
PR Assistant, CAREETIPSAFRICA: Drafted press releases that resulted in media coverage in the New York Times
Positions Seeking
Senior Account Executive
Account Supervisor
Public Relations Manager
Dream Companies
Phase 3 Telecom, Abuja
MTN Nigeria, Lagos
eHealth Africa, Kano
Gac Shipping, Lagos
Step #2: Send the Mass Email
Your next step is to contact everyone in your network. (Well, everyone except your mentors, former bosses or colleagues who you’re close to, and anyone who works for your dream companies. We’ll get to that next.)
Draft
an email sharing that you’re looking for a new gig, and that you’re
enlisting their help. Most importantly: Be specific about what you’re
asking for—is it job leads or postings? Informational interviews? New contacts? All of the above?
Also
include all the details about you: your current position and company,
the length of time you’ve been there, and what you’re looking for and
where. Even if your friends know this information, this email may be
passed around to people who don’t know you well. Finally, include your
bulleted talking points at the end of the email, and attach your resume.
Example
Hi friends and colleagues,
I hope all is well!
As
many of you know, I have been at my current position as Account
Executive for Roland PR for almost 3 years. I have recently decided to
look for a new challenge in the public relations field and am reaching
out to you to ask for your help with any leads or contacts.
I
am looking for a mid-level public relations position in Lagos,
ideally in the tech or consumer products field. I am particularly
interested in joining an agency, but would also consider interesting
in-house work.
If you know of any job opportunities or
leads that you might be able to share with me, please send them my way.
Below, I have included a list of my past experience, my target
positions, and my list of dream companies. I have also attached my
resume for your reference, and feel free to pass it along.
Thanks in advance for your help! I hope you all are doing well and hope to catch up with you individually soon.
Step #3: Send Targeted Emails
The
same day (this is important—you don’t want anyone to feel like an
afterthought), craft targeted, specific emails to your former bosses,
your mentors, people who work at your dream company, or anyone who you
think might be able to help you out in a specific way.
You’ll want
to personalize each one (there’s nothing worse than feeling like you’re
getting a form letter with your name slapped up top!). And most
importantly, you’ll want to make a specific request—more specific than
your mass email—about how each person might be able to help you. Don’t
be afraid to ask for specific introductions or job leads at a particular
company. You can also ask for informational interviews, general advice
on companies and positions, or feedback on your resume.
Example
Hi Emmanuella,
I hope all is well! I saw the photos of the conference you held last month on Facebook—it looked like a fantastic event.
I’m
reaching out because I’m currently seeking a new position. As you know,
I have been Roland PR for almost three years, but I’m ready for a new
challenge in the tech PR world.
I know that you used to
do work for eHealth, which is on my short list of dream companies. Do you
still have any contacts there, and if so, is there someone that might
be willing to do an informational interview with me? Any introductions
you could make would be greatly appreciated.
In addition,
if you know of any job opportunities or leads that you might be able to
share with me, please send them my way. I’ve attached my resume for
your reference, and feel free to pass it along.
Thanks in
advance for your help! Please keep me posted on how things are going
and if there’s anything I can do to return the favor.
4. Be Patient
In an ideal
world, your inbox would be filled with new job leads two hours later
—but remember that this stuff takes time. Even if people can’t help out
right away, rest assured that they’re keeping their eyes out and that
you’ll be on their radar if any opportunities come their way.
That said, if you haven’t received many responses in a month or so, it can be helpful to send a follow-up email. (A friendly, non-desperate follow-up email. One.)
Example
Hi everyone,
Thanks
so much for the great leads and feedback you’ve sent so far. I just
wanted to update you that I’m still searching for that perfect
opportunity, so if you have any leads come your way, please pass them
along. I hope all is well!
5. Say Thanks
You must, must, must send a personal reply and thank every single person
who responds to your email or offers to help you out, whether or not
his or her lead or contact is helpful in your job search. Yes, people
are happy to help, but they also like to know that their efforts are
appreciated.
Plus, remember: After you land this dream job, you may be enlisting their help again a few years down the line.
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