When you really want a job, you don’t want your resume to subtly hint that you might be a suitable applicant; you want it to scream that you’re the perfect candidate for the position.
And that, of course, is why you tailor your resume.
In
short, that means customizing your bullet points to feature skills
relevant to the role and rearranging sections to bring the most
applicable experience to the top.
But
have you done enough to make sure that you stand out as an ideal
candidate? Before you hit “send” on that perfectly crafted application,
make sure you’ve tailored your resume correctly by running it through
these four last-minute checks.
1. The Quick Scan
First,
glance over the job description for your desired role. Then, skim your
resume. Do the same keywords, skills, and responsibilities stand out in
both?
If
you’re applying for a sales development position, for example, the
description of the role might include phrases like “grow revenue” or
“build relationships.” At a glance, your resume should show how you’ve
increased revenue and fostered client relationships in previous roles.
If
the job description includes the word “copyedit,” your resume should
give preference to that word over synonyms like “proofread.” While it
may be a simple wording preference, it’ll make your candidacy clearly
apparent to the human (or robot) reading your document.
If you struggle to see how your resume matches up to the job description, you likely have more work to do.
2. The Top Third
Research
indicates the recruiters just spend a couple seconds looking at a
resume. To add to that, they may view your document on a smartphone or
tablet—limiting their already quick glance to just the top third of the
page.
That means your most compelling experience and accomplishments should stand out in the upper portion of your resume.
Tailoring
your resume means finding what is most relevant, creating a section for
it, and filling it up with experience or qualifications that will catch
a hiring manager’s eye.
If
you look at that top third and don’t immediately see something relevant
to the role you’re after, start rearranging. Whether your most
pertinent content is your professional experience or a volunteer project
you did on the side, that’s what should be bumped to the top.
3. The Search for Company Values
From
your research on the company, you should know its core values—one
company may value innovation, while another hones in on generosity and
teamwork.
You
can also usually find these values reflected in the specific job
description, where it species that candidates should work well across
departments, communicate clearly, or have a laser focus on meeting
quarterly sales goals.
When
you scan your resume, you should be able to clearly spot those values
in the context of your accomplishments and experience. For example, do
your bullet points convey that you simply “Trained new hires” or that
you embodied the company’s core value of teamwork as you “Collaborated
with a team of 6 to develop and implement a training curriculum for new
employees?”
Impressive
accomplishments on their own may be enough to get by, but embodying the
exact values and skills a company is looking for will demonstrate that
you’re not only a qualified candidate, but a perfect culture fit, too.
4. Enlist a Third Party
Before
you put your resume in front of the hiring manager, ask a friend to
read it—without telling her what position you’re applying for or showing
her the job description.
Then,
ask her to share her first impression. What skills and accomplishments
stood out? If she had to guess, what kind of position are you using this
resume to apply for?
If
she assumes that you’re going for a social media manager role, when
you’re actually hoping for a position as a content marketer, your resume
may not hit the mark. Sure, those roles may overlap a little, but your
resume should make it abundantly clear the role you want and why you’re
qualified for it—so those small differences matter.
Customizing
your resume—and then double checking that you’ve done it correctly—can
make the job search process tedious. But when a hiring manager picks up
your resume and, with a quick glance, can immediately tell you’re a
great fit for the role, you’ll be glad you did it.
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